How to Sell Your Home in Madison, WI

Thinking About Selling Your Home in Madison? Start Here

If you're starting to think about selling your home, you're not alone—and you're not behind. Whether you're upsizing, downsizing, or just curious about your options, the first step is knowing what the process looks like.

I’ve helped homeowners all across Madison sell confidently and smoothly. Here’s a clear, step-by-step look at how we make that happen.

Step 1: Let’s Talk About Your Goals

Selling a home is personal. Are you hoping for a fast sale? Maximum value? A smooth transition into your next chapter?

In our first conversation, we’ll cover:

• Why you're selling and what matters most to you
• Your timeline, flexibility, and any moving logistics
• A basic overview of the current Madison market

This isn’t a pitch—it’s a real conversation to help you get clarity.

Step 2: Prep the Paperwork & Property

Before we list, we’ll make sure everything’s in order and your home is ready to shine.

What I’ll help with:

• Gathering key documents (like your mortgage statement, tax info, etc.)
• Identifying easy ways to boost curb appeal and first impressions
• Connecting you with trusted local pros (cleaners, stagers, etc.) if needed

Sometimes small touches can make a big difference in your final sale price.

Step 3: Photos, Marketing & Listing Launch

This is where I take over—and your home takes the spotlight.

Here’s what you can expect:

• Professional photography and visual storytelling
• A strong listing description that highlights your home’s value
• Syndication to top real estate sites (MLS, Zillow, Realtor.com, etc.)
• Targeted local marketing via email, social media, and my buyer network

We only launch when your home is ready to make its best first impression.

Step 4: Showings & Offers

Once we go live, I manage all showing coordination, feedback, and updates.

I’ll help you:

• Understand each offer’s strengths (it’s not just about price)
• Negotiate for what matters: timing, contingencies, buyer strength
• Choose the best path forward based on your goals

No guesswork. No pressure. Just clear advice and smart strategy.

Step 5: Under Contract to Close

Once we’re under contract, I keep things moving behind the scenes:

• Coordinating the appraisal, title, and any inspections
• Communicating with the buyer’s agent to avoid delays
• Keeping you informed and stress-free from start to finish

Step 6: Closing Day (and What’s Next)

Once everything’s signed, your home is officially sold!
I’ll guide you through:

• Final documents and details
• Key handoff and possession
• What to expect in your next steps (whether buying or relocating)

And yes—I’ll still be a resource after the sale.

Thinking About Selling This Year?

If you’re even considering selling your home in Madison, let’s talk.
There’s no pressure and no obligation—just a conversation to help you plan with clarity.

Book a free strategy call and let’s explore your next steps.